EMPOWERING LOCAL AMBASSADORS TO PROMOTE BIKE SHARE
MUSE led community outreach for Lyft/Divvy’s expansion to the Far South Side, West Side, and Northwest Side of Chicago. Using interactive tools and creative engagement events, the outreach strategy ensured Divvy’s expansion across Chicago was responsive to community needs. We built and grew partnerships to facilitate meaningful and relevant engagement with residents and stakeholders regarding the need for bicycling and streetscape improvement in each community.
DETAILS
Client: Lyft/Divvy
Chicago, IL
July 2019 – December 2023
SCOPE OF WORK
graphic design
bilingual engagement
interactive mapping
survey design + analysis
digital communications
MUSE METHOD
Partnerships with trusted community organizations allowed our team to connect with neighbors in an authentic way. From staging pop-up activations at local events to collaborating with community ambassadors, we took a networked approach to reaching stakeholders and neighbors to get actionable feedback about ideal Divvy station locations.
We paired desktop research with fine-grain, block-level data collected through engagement activities. Field visits and conversations with residents, business owners, and other community leaders helped bring context to numbers from large data sets, ensuring our recommendations were responsive to the daily lived experiences of residents.
Equity was at the center of this project that aimed to connect neighborhoods under-served by transit to opportunities across the city. Through bilingual engagement, a digital mapping tool, and a youth-led neighborhood bike ride, we listened with humility to how neighbors envisioned a better connected community for themselves.
A key aspect of this project’s messaging was to position bike share as transit infrastructure. With Divvy bikes offering connections to key transit hubs, new docking stations served as community nodes to help residents get where they need and want to go.
PICTURE YOURSELF ON A DIVVY
Each engagement activity was designed to increase awareness around bicycles as a critical part of transit infrastructure, benefiting residents from age eight to 80+. Materials were designed to be inviting and start a conversation with community members. Custom illustrations used in engagement materials helped community members to picture themselves using bike share to get around.
Each engagement activity was designed to increase awareness around bicycles as a critical part of transit infrastructure, benefiting residents from age eight to 80+. Materials were designed to be inviting and start a conversation with community members. Custom illustrations used in engagement materials helped community members to picture themselves using bike share to get around.
DROP A PIN
MUSE managed the backend of an online mapping tool, Suggest-a-Station, and provided monthly data reports to the Divvy Engagement Feedback Processor. Our team prepared the data in a digestible format to support Divvy’s planning and decision-making, while ensuring high-level insights were clear and actionable.
MUSE managed the backend of an online mapping tool, Suggest-a-Station, and provided monthly data reports to the Divvy Engagement Feedback Processor. Our team prepared the data in a digestible format to support Divvy’s planning and decision-making, while ensuring high-level insights were clear and actionable.
