Lyft/Divvy Network Expansion

MUSE designed a customized bilingual survey to capture quantitative data about Divvy use, including challenges, priorities, and gaps in the network. Leveraging our partnerships network, we’ve identified and collaborated with local community groups including non-profits, advocates, and area youth to increase the reach of our work. 

Each engagement activity is designed to increase awareness around bicycles as a critical part of transit infrastructure, benefiting residents from age eight to 80. On the Far South Side, this included video profiles of cyclists in the community who were excited to see Divvy coming to their neighborhoods. On the Northwest Side, this looked like intergenerational engagement led by young people.

Working with local resident advocates has helped to build community ownership of the message and the expansion process.

Project details

Client: Lyft/Divvy

Location: Chicago, IL


Youth engagement is important to us, so we partnered with youth organizers at Northwest Housing Center to develop and lead a community bike ride and outdoor open house in Belmont Cragin.